Sunday, January 21, 2018

Assignment 3: Evaluation

We are now at the very final piece of work for our coursework folder: the Assignment 3 evaluation.

This is a crucial final piece of Assignment 3 and is worth 10 marks. There is no reason why you can't pick up the vast majority of those 10 marks simply by writing a comprehensive essay that covers each Media key concept.

Evaluation guidance

The AQA specification says that your evaluation should include:
  • how the aims of the production have been met
  • how the product applies appropriate codes and conventions and uses appropriate media language
  • how the product represents people, places or events
  • where and when the product would be exhibited 
  • what regulations and controls might be applied to the product and how these have been taken into consideration
  • the strengths and weaknesses of the product in terms of meeting the needs of its audience.

Regulation and control on the internet

One aspect of the evaluation we have not yet covered in class is the regulation and control of the media.

Regulate definition: Control or supervise by means of rules and regulations.

The media in the UK is regulated by Ofcom: the Office for Communications. Ofcom is responsible for regulatory devices such as the Watershed - which makes sure inappropriate content is not shown on TV before 9pm.

Does Ofcom regulate the internet?

No. The internet is self-regulating, which means individual service providers are responsible for content. 

In addition, websites such as Google offer ‘safe search’ options to allow parents to filter out offensive material. Similarly, YouTube safety mode is used to block videos that might be inappropriate for younger viewers. Would your video be appropriate for children? How did you make sure your video wouldn't be flagged as inappropriate?


Evaluation: essay guidance

You can find the full evaluation guidance here - make sure you cover each aspect.


Homework reminder
  • Complete any unfinished Assignment 3 planning, filming or editing
  • Write your Assignment 3 Evaluation
Due: Thursday 1 February

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