Assignment 3: Evaluation

We are now at the very final piece of work for our coursework folder: the Assignment 3 evaluation.

This is a crucial final piece of Assignment 3 and is worth 10 marks. There is no reason why you can't pick up the vast majority of those 10 marks simply by writing a comprehensive essay that covers each Media key concept.

Evaluation guidance

The AQA specification says that your evaluation should include:

• how the aims of the production have been met
• how the product applies appropriate codes and conventions and uses appropriate media language
• how the product represents people, places or events
• where and when the product would be exhibited 
• what regulations and controls might be applied to the product and how these have been taken into consideration
• the strengths and weaknesses of the product in terms of meeting the needs of its audience.

Regulation and control on the internet

One aspect of the evaluation we have not yet covered in class is the regulation and control of the media.

Regulate definition: Control or supervise by means of rules and regulations.

The media in the UK is regulated by Ofcom: the Office for Communications. Ofcom is responsible for regulatory devices such as the Watershed - which makes sure inappropriate content is not shown on TV before 9pm.

Does Ofcom regulate the internet?

No. The internet is self-regulating, which means individual service providers are responsible for content. 

In addition, websites such as Google offer ‘safe search’ options to allow parents to filter out offensive material. Similarly, YouTube safety mode is used to block videos that might be inappropriate for younger viewers. Would your video be appropriate for children? How did you make sure your video wouldn't be flagged as inappropriate?

Evaluation: essay guidance

You can find the full evaluation guidance here - make sure you cover each aspect.


Homework reminder

• Complete any unfinished Assignment 3 planning, filming or editing
• Write your Assignment 3 Evaluation
• Complete any final improvements to Assignments 1 and 2.

Due: Thursday 24 March

Assignment 3: deadlines

Well done on completing the Science Fiction PPE - it's all great experience ahead of the real thing in May. Now we need to return to coursework.

It's only three weeks until Easter and the final coursework deadline. In that time, we need to finish our music videos and write an evaluation to complete the coursework folder.

The deadlines for Assignment 3 are as follows:

Music video filming complete by: Tuesday 8 March

Music video editing complete by: Tuesday 15 March

Evaluation complete by: Tuesday 22 March

These deadlines are tight - although you will have Media lessons to do this work, you will also need to work outside of lessons in order to get things done. This means lunchtimes, study club and additional sessions.

You also need to make sure everything in Assignments 1 and 2 is up to target grade level. Your teacher will be able to tell you where you stand for those assignments.

Good luck - we're nearly there!