I'm sorry I won't be in today's lessons but you know what you need to be working on:
Continue to work on your Assignment 2 production work - film poster and storyboard.
Mr Babu is available for Photoshop or equipment support.
If you finish your production work to a high standard, you can prepare for your GCSE Media mock exam next week. The pre-release brief is here and the tasks you need to do before the exam are here.
I'll see you next week to continue our one-to-one meetings on coursework progress.
Wednesday, December 11, 2013
Friday, December 6, 2013
Mock research - videogame print adverts
Media legend and future A* student Tejas has produced a brilliant collage of videogame print adverts. This is exactly the kind of preparation we want to see before the mock exam on 19 December. Keep up the good work!
Mock exam: revision and preparation tasks
You need to complete ALL of the tasks before the mock exam on Thursday 19 December. This is HOMEWORK for the next two weeks.
Your research needs to be posted on your blog - it will be useful later in the year for the real exam. Your planning and sketching of the actual marketing campaign will be a mixture of blog posts and paper-based planning.
The five compulsory tasks are:
1) These were the UK’s top ten videogames for 2012:
Find an advert from each media platform for each of the above games (OR their latest version - FIFA14 for example). Remember the three media platforms: print (magazines, newspapers, billboards); broadcast (TV, radio); web based (the internet, YouTube, mobile devices, social media).
2) Choose two games from different genres and research their promotional campaign in depth. Find examples of their marketing (adverts) and promotion (PR, events, social media). Look specifically at the way the game was marketed pre- and post-release.
3) Research successful games that are available on the internet, tablets or mobile phones. How were they promoted? How do the games make money? What is it that makes a mobile game a success?
4) Come up with a name and marketing campaign for the brief you have been given. Think of five creative ways you could promote the game to boys and girls equally in the 12-18 age range.
5) Design promotional material for the game: storyboard a trailer, design a website homepage and sketch out a print advert.
Your research needs to be posted on your blog - it will be useful later in the year for the real exam. Your planning and sketching of the actual marketing campaign will be a mixture of blog posts and paper-based planning.
The five compulsory tasks are:
1) These were the UK’s top ten videogames for 2012:
- Call of Duty: Black Ops II – Activision
- FIFA 13 - Electronic Arts
- Assassin's Creed III – Ubisoft
- Halo 4 – Microsoft
- Hitman Absolution - Square Enix
- Just Dance 4 – Ubisoft
- Far Cry 3 – Ubisoft
- FIFA 12 - Electronic Arts
- The Elder Scrolls V: Skyrim – Bethesda
- Borderlands 2 - 2K Games
Find an advert from each media platform for each of the above games (OR their latest version - FIFA14 for example). Remember the three media platforms: print (magazines, newspapers, billboards); broadcast (TV, radio); web based (the internet, YouTube, mobile devices, social media).
2) Choose two games from different genres and research their promotional campaign in depth. Find examples of their marketing (adverts) and promotion (PR, events, social media). Look specifically at the way the game was marketed pre- and post-release.
3) Research successful games that are available on the internet, tablets or mobile phones. How were they promoted? How do the games make money? What is it that makes a mobile game a success?
4) Come up with a name and marketing campaign for the brief you have been given. Think of five creative ways you could promote the game to boys and girls equally in the 12-18 age range.
5) Design promotional material for the game: storyboard a trailer, design a website homepage and sketch out a print advert.
Mock exam: Marketing and Promotion of Video Games
Pre-release briefing notes
Eat, Sleep, Play Ltd
Eat, Sleep, Play Ltd is
delighted to announce that we have a great new game currently in development.
It is not yet finished and we are now looking for someone to join the team,
finalise the game and platforms it will run on and then develop a successful
marketing campaign.
The game is about a new
world in which players can create an avatar and explore the landscape by going
on adventures into new territory. They can add to the world by building a
house, meeting other avatars, having a family, growing food and lots more.
We need you to give the
game a name and then plan the promotion and marketing campaign. It is very
important that we attract an audience of both boys and girls, aged between 12
and 18 years.
Like all our campaigns, it
should use all three media platforms, it should appeal equally to boys and
girls and you should think about different strategies for pre-release and
post-release. Linked to this, we are a fast-moving production company and
always look to use the latest technology and social media to promote our games.
Finally, as part of the overall campaign, make sure you plan creative material
– a TV/YouTube trailer, a print advert and a website homepage.
You only have two weeks to
plan the campaign – you will then be asked to complete four tasks.
Good luck and be creative!
Glossary
In development
Still
being planned and made
Campaign
Set of marketing
and promotional events/adverts to sell something
Marketing and
promotion
All kinds of advertising: everything from TV adverts to
magazine articles, banner ads on
websites, viral adverts, stages events, launch
parties and more.
Avatar
An
online persona or character
Platforms
Print
(magazines, newspapers, billboards); broadcast (TV, radio); web based (the
internet, mobile devices)
Pre-release
Before
the game is launched
After the game is launched
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