We are giving you a choice of ten different films to choose and you need to work through the questions below to learn everything you can about your one chosen film.
Research the institutional details behind ONE of the following films:
- Captain America: Civil War
- Django Unchained
- The Hunger Games
Use imdb.com, rottentomatoes.com and any other relevant websites you can access to find out the following information about the film you have chosen...
Your chosen movie
1) What film have you chosen?
2) Why did you choose this film in particular?
Use IMDB to find out the institutions behind your chosen film. Find your film, click on Company Credits and then look for the production company and UK distributor.
1) What was the film studio or production company behind your chosen film? E.g. Warner Brothers, Paramount etc.
2) Who was the distributor for the theatrical release of the film in the UK?
No brand loyalty
1) What genre does your chosen film fit into?
2) How can you tell it fits that genre? Be specific with reference to the trailer.
3) Does your chosen film have any stars or a director that are known for that particular genre?
It’s all a matter of timing
1) What was the UK release date for your chosen film?
2) When did the first trailer appear on YouTube for your movie? Find the earliest example you can and embed it in your blog.
3) What other examples of marketing (teaser trailers, main trailers, newspaper or TV interviews etc.) can you find for your chosen film from before the film’s release date?
It’s a social thing
1) What was the word-of-mouth like for your chosen film? If you can’t find tweets (probably blocked) use the IMDB user review rating or the Rotten Tomatoes Tomatometer rating to judge whether the public have given the movie a good review.
2) Find three quotes (no more than 25 words each) from user reviews of your movie to create a picture of what the public reaction to the film has been. Post them on your blog.
Use IMDB to find out the box office records for your chosen film. Find your film, click on Company Credits and then Box Office/Business. You may want to use the excellent website Box Office Mojo to find out the budget and box office success for the film.
1) What was the original budget for your chosen film?
2) How much money did the film make in the opening weekend?
3) How much money has the film made in total? (Look for the subheading ‘Gross’ which has the total box-office earnings listed).
4) For a film to be considered a box office success, it needs to make at least two-and-a-half times the budget in box office takings. Using this method, was the film you have chosen a success? (Or, if it's a recent release, do you expect it to be a box office success?)
Stars in their eyes
Research the stars and director for your chosen film.
1) What films has the director previously directed? Are they in the same or similar genres?
2) Who is the main star in the film?
3) What other films has the main star appeared in? Are any of the films similar to the one you are researching?
4) Are the stars or the director or writer mentioned in the trailer for the film?
Take it further...
If you've finished the questions above, work through the following tasks to take your case study to another level:
A more traditional starting point for word-of-mouth is press reviews of the film. Almost all national newspapers carry film reviews of the big releases and positive review quotes are often used on the film's marketing material.
Read three newspaper reviews of your chosen film and select five quotes from each review that tell you what the reviewer thought of the film. You can look at the Guardian film website, the Telegraph film website and other reviews in magazines such as Empire.
Look back 'It's all a matter of timing' question 3... What other examples of promotion can you find for your chosen film? TV chat show appearances (e.g. Graham Norton, the One Show etc.) Radio interviews? Make notes and embed any clips in your blog.